Imperial College London is a globally-renowned university. Its scale and impact is impressive, with 23,000 students and 8,000 staff, cutting-edge research with collaborations in 192 countries, and 284 startups launched in the last five years from its enterprise incubator.
Imperial had a new organisational strategy, and had commissioned a rebrand from the famous branding studio, Pentagram. This was the catalyst for change, and the digital team at Imperial seized the opportunity to take a fresh look at their website.
They brought in Clearleft to redesign the website in order for it to better represent Imperial’s incredible achievements, stories, people, and community. What’s more we needed to take Pentagram’s radical new branding and make it work for the website.
This was a significant project to work on as we transformed the Imperial College London site and rolled out a new Pentagram brand. So many teams have worked together to make this happen. Seeing it out in the world is amazing.
Read the full Imperial College case study for the behind-the-scenes story of how we made it happen.
Related thinking
- Viewpoint