Our thoughts and perspectives

The way people find information online is changing fast. With Artificial Intelligence (AI) becoming a core part of how users discover content, your content needs to work harder and smarter to be seen.

Before we fully tap out of 2025, we took a moment to look back on a year shaped by long-running client partnerships, deep research, busy event calendars, and the moments in between that made another year of working together so special.

As a researcher, you quickly learn that doing the work is only half the job. The other half? Convincing people that the work should be done in the first place.

Or, more precisely, why use React in the browser?

The journey to the Talk UX stage was a mix of nerves and a huge sense of accomplishment.

All the thoughts and feelings are swirling after two brilliant days spent with design leaders from around the world.

After a year of further research on the subject, we're delighted to announce the launch of the 2025 Bridging the Gap Between Research and Design report.

If you’re thinking of making a native app, think again.

Find out what it means, why it matters, and how to get started.

There is no fold.

Turning accessibility awareness into action with HTML.

To truly understand your users, you need to follow their journey, not just a moment in time. Longitudinal research reveals the patterns, needs, and pain points that only emerge with continued engagement.

This GAAD, we’re shining a light on the client work, blog posts, podcasts, events and videos that reflect our ongoing commitment to accessibility.

Divergent meetings, convergent meetings, and occasional chemistry meetings.

Reflections on the ideas and perspectives shared during our recent panel exploring neurodiversity, accessibility and inclusive design.

A quiet but meaningful change we made five years ago continues to shape who we are today.