Research & Insight

Great design begins with great research. Using a blend of qualitative and quantitative techniques, we help teams challenge assumptions, build empathy, extract novel insights and generate innovative solutions.

Our favoured approaches

  • Emerging trend, behaviour & market analysis
  • Ethnographic study
  • Behavioural segmentation and persona creation
  • Usability evaluation and heuristic analysis

How we helped the Royal Borough of Kensington and Chelsea research and pilot new services

A group of people conducting user research & insight

Strategy & Innovation

Ideas are cheap. Acting on the best ideas is hard. We use design strategy to help your organisation reveal, validate and nurture ideas that create competitive advantage, meaningful connections and new value for your stakeholders.

Our favoured approaches

  • Experience visioning 
  • Value proposition design
  • Content strategy & brand messaging
  • Digital–first branding

How we helped Penguin Random House develop an inspiring digital–first strategy

A man drawing a user journey on glass
A group of people reviewing designs

Front-end development

The speed and performance of your app or website has an enormous impact on the overall user experience. Decisions made during implementation are what result in a fast, robust, and responsive site. Small details make the difference between presentable and polished. Through close collaboration between our design and development teams, we are uniquely positioned to realise the full intent of our designers’ work by delivering robust, performant, and detail-oriented code.

Our favoured approaches

  • The fastest, highest quality, and most standards-compliant HTML, CSS, and JavaScript out there
  • A highly collaborative and integrated workflow with your organisation
  • Component libraries built in Fractal or React Storybook
  • The flexibility and experience to work with the tools—from plain HTML prototypes to bundled React or Vue libraries—that best suit your needs

How we created a front-end styleguide for Code For America

Danielle and Jeremy working together

Design Leadership

The appetite for design has never been higher, yet many organisations are struggling to build a truly creative culture that delivers genuine business value. We help increase your team’s velocity, bring products to market faster, improve your processes and build design maturity from within your organisation. 

Our favoured approaches

  • Design maturity appraisal
  • Mentoring leaders and coaching teams 
  • Co–creation of vision and strategy
  • Establishing organisational design culture

Watch Andy's talk from UX Week 2017: The Accidental Design Leader

Andy Budd talking at Leading Design conference at the Barbican, London