Research & Insight

Great design begins with great research. Using a blend of qualitative and quantitative techniques, we help teams challenge assumptions, build empathy, extract novel insights and generate innovative solutions.

Our favoured approaches

  • Emerging trend, behaviour & market analysis
  • Ethnographic study
  • Behavioural segmentation and persona creation
  • Usability evaluation and heuristic analysis

How we helped the Royal Borough of Kensington and Chelsea research and pilot new services

A group of people conducting user research & insight

Strategy & Innovation

Ideas are cheap. Acting on the best ideas is hard. We use design strategy to help your organisation reveal, validate and nurture ideas that create competitive advantage, meaningful connections and new value for your stakeholders.

Our favoured approaches

  • Experience visioning 
  • Value proposition design
  • Content strategy & brand messaging
  • Digital–first branding

How we helped Penguin Random House develop an inspiring digital–first strategy

A man drawing a user journey on glass

Product & Service Design

Human–centered design has and will always be central to the Clearleft philosophy. Working within your teams, we co–create, test and refine simple, elegant services that improve your customer’s lives and create lasting business value.

Our favoured approaches

  • Service blueprinting and prototyping
  • Interaction design
  • Design system creation
  • Content design and microcopy

How we helped Evo magazine deliver an app that was awarded Apple’s Best of Newstand app

A group of people reviewing designs

Design Leadership

The appetite for design has never been higher, yet many organisations are struggling to build a truly creative culture that delivers genuine business value. We help increase your team’s velocity, bring products to market faster, improve your processes and build design maturity from within your organisation. 

Our favoured approaches

  • Design maturity appraisal
  • Mentoring leaders and coaching teams 
  • Co–creation of vision and strategy
  • Establishing organisational design culture

Watch Andy's talk from UX Week 2017: The Accidental Design Leader

Andy Budd talking at Leading Design conference at the Barbican, London