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Digital-first branding

More and more customers discover and interact with your brand through digital channels alone. Our brand experts put the digital experience at the core of everything we do.
A close-up view of a digital screen displaying the word "IMPERIAL" in a thin white line box at the top, followed by bold white text that reads "Scientific imagination for world-changing impact." The background features abstract circular shapes in dark blue and black, with vibrant green and pink elements at the bottom, suggesting a modern, futuristic design.
  • News

Imperial College London website redesign

Clearleft worked with Imperial College London to transform the university’s website, aligning an ambitious new strategy with a bold new brand.

Richard Rutter

Richard Rutter

A close-up view of a digital screen displaying the word "IMPERIAL" in a thin white line box at the top, followed by bold white text that reads "Scientific imagination for world-changing impact." The background features abstract circular shapes in dark blue and black, with vibrant green and pink elements at the bottom, suggesting a modern, futuristic design.
  • Case study

Imperial College London

This is the story of how we worked with Imperial to transform its website, aligning an ambitious new strategy with its bold new brand.
  • Case study

RetailBook

This is the story of how we helped an investment bank launch a new independent platform connecting companies that are raising capital with individual retail investors.
Two screenshots of the same purple-hued homepage on desktop and mobile.
  • Case study

Neon

This is the story of how we helped EngineeringUK take an idea for a new platform and design, build and release it in a matter of months.
  • Case study

Brighton & Hove City Council Design System

This is the story of how we transformed Brighton & Hove City Council’s website from bland and difficult to use, to a vibrant and intuitive experience which helps people with their everyday lives.
A felt version of the iconic Penguin logo.
  • Case study

Penguin.co.uk

How do you bring thousands of authors, publishing brands, imprints and marketing teams together into one website? This is the story of how we led Penguin Random House through digital transformation.
  • Tiny Lesson

Creating a tone of voice

Scissors open on the table. Seven empty coffee cups. Ripped up magazines. A wall full of colourful images and wild ideas on post-it notes. It's been a creative day.

A content strategist, a UXer and a designer have been finding their way to that place where imagery collides with language and creates a special kind of chemical reaction.

Ellen de Vries

Ellen de Vries

A designer is wearing a bold patterned shirt and glasses. He is sitting with a woman with long dark hair. Both are smiling and looking at a screen on a desk. Two more laptop screens can be seen in the foreground while in the background is a blurred out studio office kitchen.

You’re unique

Which is why we prefer to tailor our approach specifically for you. Let’s discuss a collaborative partnership and how we can achieve the best outcomes together.

Richard Rutter
Email Rich about your design challenge

Richard Rutter, Cofounder

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