Andy Thornton

Seniör User Experience Designer

Andy has been involved in digital in one form or another since 1999. Originally a front-end developer and visual designer, he naturally migrated towards the world of UX with a covert desire to seed the importance of design (with a big D) earlier in the conception and planning of projects.

Before joining Clearleft he worked as a freelance Experience Design Consultant helping Whitbread shape the service design of Hub hotels.

Prior to that Andy’s career at POSSIBLE and Fortune Cookie saw him providing both strategic UX leadership and hands-on human-centred design skills across a broad range of clients such as British Gas, Pearson, UEFA, Legal & General, Camden Council, Royal Horticultural Society (RHS) and Royal Institution of Chartered Surveyors (RICS).

Nurturing customer-centric business culture

Andy believes that the age of business disruption has well and truly arrived, and keeping customers happy is more critical to success than ever before. Organisations that fail to satisfy their needs, whether large or small, public or private sector, are at serious risk of failure.

As a Strategic UX Designer, he has a keen interest in helping businesses become more customer-centric by creating intuitive, immersive and inspiring digital experiences that meet measurable outcomes, along with practical UX mentoring and guidance.

Away from the office

Andy describes himself as a bit of a social recluse who enjoys getting away from civilisation as much as feasibly possible. His once deep love of the world of glitchy electronica has faded somewhat with age, but he still tries to get out to a couple of gigs now and again.


Latest thinking

  • The inception of culture change 17th Feb 2016

    Culture change. It’s a phrase that’s thrown around with reckless abandon these days. Seems like no matter where you turn everyone is looking for a culture reboot.

Recent work

  • Bison Growler Club

    Clearleft and the craft beer house Bison Beer teamed up to strategise, design and develop a Growler delivery service for Brighton & Hove

  • Puffin & Ladybird

    As an outcome of our strategic design work with Penguin.co.uk, we were engaged to deliver a responsive websites for both Ladybird and Puffin.