Luke Hay

Harry Brignull’s excellent book Deceptive Designs focuses on the tricks used by websites and apps to make you do things that you didn't set out to do. Avoiding deceptive designs should be a simple ethical choice but sometimes laws and regulations are required to ensure that companies are looking after the needs of their customers. Some deceptive patterns are already illegal in the EU and US and here in the UK the recently published Consumer Duty regulations are a further step in the right direction.

We work with a range of universities to help them understand the thought process of prospective students. In an increasingly competitive market, the insight that research gives can make a big difference to application numbers. Having completed our own primary research into the student application journey, we’ve decided to undertake some secondary research to find out more about the activity around the main UCAS application window.

Recently, I ran a workshop on bridging the gap between research and design at Leeds Digital Festival.

At Clearleft, we talk about researching in the open. We believe in being transparent about our work and processes. We love what we do and talking about how we work.