This online event will take place on Tuesday, 28 January 2025, from 12:30 to 13:30 GMT and is specifically tailored for professionals in student recruitment, digital services, and marketing at UK universities.

From our work with universities, we know that student recruitment is one of the biggest challenges facing the sector. With reports that over 40% of institutions are projected to run budget deficits this year, the need to fill all available course places is clear.

The webinar will provide valuable insights from our How Prospective Students Choose a University report and will focus on practical strategies to improve engagement with prospective students. Attendees will explore how to refine their digital offerings to create a seamless and compelling experience for applicants, positioning their institution more effectively in an increasingly competitive environment.

During the webinar, you will:

  • Discover what motivates prospective students during their application journey.
  • Learn how to turn research insights into actionable steps to align with your recruitment strategy.
  • Get advice on implementing proven strategies that engage and convert prospective students, including those applying through clearing.
  • Gain confidence in how to optimise your website to stand out in a crowded digital landscape.

About Luke

A male presenter wearing a burgundy shirt and jeans speaking enthusiastically on stage at UX London, gesturing with a microphone and standing in front of a projected screen.
Senior UX Researcher - Luke Hay

Your host Luke is part of Clearleft’s design research team. He digs deep into the needs of users and customers through user interviews and user testing, gaining empathy and domain insight. He then shares this empathy and context with the wider team in order to empower their design decisions for the benefit of our clients and their customers.

Participation is limited to 10 attendees to ensure an interactive and personalised experience, offering the opportunity for focused discussions with experts from the Clearleft team. Register now to secure your place and take the first step towards optimising your digital presence.

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