After spending years as a 'communications trainer' with clients like Interpol detectives and the Netherland Royal Airforce, writing courses on unusual topics like 'diplomacy' and 'crash landings', Ellen moved into e-learning in the early 2000s. Her main job was to translate and break down complicated concepts into an interactive format. In 2006 she set up her own business which specialised in content creation, organisational messaging and brand language. Her company worked with major design agencies and clients like UNISON, Fitness First and English Heritage. She’s been working on Content Strategy projects with Clearleft since 2013.
From crafting the tiny words on a site’s buttons, to setting up a team to produce hundreds of pages of content, to herding catalogues of content into place for migration, being a content strategist is a multi-faceted role. Joining Clearleft has allowed Ellen to work in a more holistic and collaborative way to produce consistently solid user experiences.
