Somewhere in between our big brand revamp and our new site going live, we've given ourselves a new palette of language to work with. This post looks at the reasons why considering your tone of voice is important when designing for components and patterns.
After spending years as a 'communications trainer' with clients like Interpol detectives and the Netherland Royal Airforce, writing courses on unusual topics like 'diplomacy' and 'crash landings', Ellen moved into e-learning in the early 2000s. Her main job was to translate and break down complicated concepts into an interactive format. In 2006 she set up her own business which specialised in content creation, organisational messaging and brand language. Her company worked with major design agencies and clients like UNISON, Fitness First and English Heritage. She’s been working on Content Strategy projects with Clearleft since 2013.
From crafting the tiny words on a site’s buttons, to setting up a team to produce hundreds of pages of content, to herding catalogues of content into place for migration, being a content strategist is a multi-faceted role. Joining Clearleft has allowed Ellen to work in a more holistic and collaborative way to produce consistently solid user experiences.
Away from the office
Ellen recently completed a Masters Degree at the Central School of Speech and Drama in Theatre Design and practice. In her spare time she makes puppets, animates objects and works on experimental theatre pieces. She is also a bona-fide whittler.
Recent articles by Ellen
It’s the end of the day and the orange street lights are coming on. Tucked between the skyscrapers of London’s Liverpool Street station there’s a terraced house, no more than 4 storeys high, a rich smell of wood smoke, and baked bread. Candles flickering in the window.