At school, Michelle was really good at art. That led to her studying interior design at university, where she fell in love with CAD (Computer-Aided Design). She realised that graphic design was her calling. After graduating, Michelle taught herself the principles of visual design. She started working in print but digital design was her true love. After a couple of years as a UI designer, Michelle transitioned into product design, working primarily with startups. Being a product designer allows Michelle to incorporate UX into her work, while still focusing on UI design. At Clearleft, everything we deliver is user-centred; Michelle ensures it looks great too.
Michelle is currently
Facilitating a brand immersion workshop to help better understand the visual identity at the start of a project.
Gen Z is a cohort that has grown up surrounded by technology. To successfully engage and captivate this audience, designers must adapt their strategies to align with the preferences and expectations of Gen Z. In this blog, Michelle explores the key principles and trends that define effective design for the most tech-savvy generation whilst reflecting on a recent project for the Royal Academy of Engineering.
As a product designer, you should be putting the users and their experience first. But before we put pen to paper, we should be learning about our users' tastes.