Originally a front-end developer and visual designer, Andy migrated towards the world of UX with a covert desire to seed the importance of design (with a big D) earlier in the conception of projects.
Andy Thornton

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Before joining Clearleft, Andy worked as a freelance Experience Design Consultant helping Whitbread shape the service design of Hub hotels. Prior to that Andy’s career at POSSIBLE and Fortune Cookie saw him providing both strategic UX leadership and hands-on human-centred design skills across a broad range of clients such as British Gas, Pearson, UEFA, Legal & General, Camden Council, Royal Horticultural Society (RHS) and Royal Institution of Chartered Surveyors (RICS).

Nurturing customer-centric business culture

Andy believes that the age of business disruption has well and truly arrived, and keeping customers happy is more critical to success than ever before. Organisations that fail to satisfy their needs, whether large or small, public or private sector, are at serious risk of failure. As a Strategic UX Designer, he has a keen interest in helping businesses become more customer-centric by creating intuitive, immersive and inspiring digital experiences that meet measurable outcomes, along with practical UX mentoring and guidance.

Away from the studio

Andy describes himself as a bit of a social recluse who enjoys getting away from civilisation as much as feasibly possible. His once deep love of the world of glitchy electronica has faded somewhat with age, but he still tries to get out to a couple of gigs now and again.

Recent articles by Andy

The nature of change


Some thoughts on how systems thinkers can play a more active role in our troubled times.

A universal theory for DesignOps


Design within an organisation faces three common challenges: efficiency, profitability and effectiveness. But how do you identify and overcome them?