As our Director of Strategy, he's a keen advocate for design thinking and digital transformation as the means to address commercial challenges of connecting with audiences in an era of disruptive innovation. Helping businesses become more customer-centric, whilst also inspiring and aligning leaders and their teams to create more intuitive and immersive digital experiences, are his main concerns.
Andy's worked as a designer and consultant for over 20 years, providing both strategic UX leadership and hands-on human-centred design skills across a broad range of clients. He migrated towards the world of user experience from development and design with a covert desire to seed the importance of design thinking earlier in the conception of strategic business initiatives.
