Ellen de Vries

Content Strategist

Before the web existed, Ellen worked as a communications trainer and materials writer with international detectives, the Hague Police Force, and large multinational corporations like T-Mobile.

In the early 2000s she moved into e-learning; translating and breaking down complicated concepts into an interactive format.

In 2006 she set up her own business which specialised in content creation, organisational messaging and brand language. Her company worked with major design agencies and clients like UNISON, Fitness First and English Heritage. She’s been working on Content Strategy projects with Clearleft since 2013.

Content Strategy

From crafting the tiny words on a site’s buttons, to setting up a team to produce hundreds of pages of content, to herding catalogues of content into place for migration, being a content strategist is a multi-faceted role. Joining Clearleft has allowed Ellen to work in a more holistic and collaborative way to produce consistently solid user experiences.

Away from the office

Ellen recently completed a Masters Degree at the Central School of Speech and Drama in Theatre Design and practice. In her spare time she makes puppets, animates objects and works on experimental theatre pieces.


Latest thinking

Recent work

  • Puffin & Ladybird

    As an outcome of our strategic design work with Penguin.co.uk, we were engaged to deliver a responsive websites for both Ladybird and Puffin.