One of the biggest turning points in my career as a designer was the introduction of design principles into our projects. Having concise, clear, highly-visible guidance up on the wall made our projects much easier to navigate.
When I started thinking about designing for voice, and just as the Amazon Echo was taking off, I realised it wasn't so easy to find guiding principles (let alone books) on the subject.
In my journey into learning voice design, I decided to hunt around for principles, and the one pager I created is the result of this hunting around. It's partly inspired by my colleague Jeremy Keith's principles.adactio.com - an excellent resource for any team to start thinking about how to sum up what drives them.
I hope https://voiceguidelines.clearleft.com is useful to beginners and experts alike. There's something satisfying about seeing it all in one place; to compare, contrast, and learn quickly.
As it's the hard work and insight of so many talented people, I'd like to thank them here for helping me to learn.
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