Visual Design

Visual design refers the look and feel of a website.

Visual design provides aesthetic appeal, emotional response and that all important first impression. It makes the underlying user experience design properly work by juggling many different elements such as colour, hierarchy, texture, shape, typography and composition. Visual design is more than mere decoration; it makes the design speak with a visual language of its own. Our visual designs are always provided in the form of a componentised style guide and pattern portfolio – this means we provide a design system which can work into the future, rather than a series of single page designs.


Case studies featuring Visual Design

Royal Borough of Kensington and Chelsea

Royal Borough of Kensington and Chelsea

Clearleft worked with the London council to fundamentally change their approach to digital publishing, resulting in hugely increased user satisfaction and a much easier internal workflow.

Evo Magazine

Evo Magazine

Evo become Apple’s “Best Newsstand App of 2013”

Code For America

Code For America

We created digital brand consistency with a detailed front-end style guide.

Kew Gardens

Kew Gardens

Clearleft created a responsive pilot, helping bring information about visiting Kew Gardens to its rapidly growing mobile audience.