Stakeholder Research

Stakeholder research is performed at the beginning of a project and provides personal insight into the organisational and project needs, business goals, company competencies and individual biases.

For us, stakeholders should include key decision makers on the project, as well as people whom the work will affect from across the organisation, such as marketing, IT, support desk, copy writing, logistics and so on. Ideally we’d interview varying levels of seniority; senior staff may have the overall strategy and vision but those on the shop floor will often know more of the procedural hurdles and specific problems that need to be solved or worked around.

We hold stakeholder interviews as one-to-one sessions to encourage candidness and to ensure that the stakeholders have the opportunity to state their opinions openly.

We may also run fun, engaging workshops with teams from across the organisation to collaboratively prioritise objectives and generate ideas. These initial stakeholder workshops are a useful opportunity to bring together a diverse set of viewpoints and objectives, and collectively agree what is most important. This helps secure buy-in from stakeholders for a focused approach to the project, and avoids ‘design by commitee’ by giving everyone the opportunity to voice their opinions – and agree how they should be prioritised – early in the project.


Case studies featuring Stakeholder Research

Royal Borough of Kensington and Chelsea

Royal Borough of Kensington and Chelsea

Clearleft worked with the London council to fundamentally change their approach to digital publishing, resulting in hugely increased user satisfaction and a much easier internal workflow.

Evo Magazine

Evo Magazine

Evo become Apple’s “Best Newsstand App of 2013”

Kew Gardens

Kew Gardens

Clearleft created a responsive pilot, helping bring information about visiting Kew Gardens to its rapidly growing mobile audience.

The Holiday Place

The Holiday Place

Clearleft delivered a rethought, rebranded and redesigned responsive luxury holiday travel website.