As curator for this event my goal was to empower the audience, which I set about doing by first identifying hot topics for design leaders and then selecting the final line-up of speakers. I worked together with these speakers to shape this year’s theme: 'a collective empowerment'.
We had talks across a variety of topics, some practical and others personal. I will be mulling these over for many weeks to come, but here are a few top of the mind takeaways:
You are the problem
Jane Austin kick-started the conference with this powerful message. She talked about design being part of a jigsaw, and the importance of understanding the full context of your business and strategy. Rather than working in silos, be aware of the role that you play and the impact it has on the rest of the company and industry as a whole.
Tactics v strategy
Both Jane Austin and Sedef Gavas, from the Natural History Museum, talked on the importance of taking time to focus on both immediate tactics and long term strategy. However, they both recognised that throughout this process, your vision may change. Jane said: “you have to let go of the idea of the ‘perfect process’” and Sedef reminded us of the philosopher Heraclitus’s words: “change is the only constant”.
Understanding the business model
There was a lot of talk about the importance of design leaders aligning with the wider business model. But as Ray Ho reminded us, it is also the designer's role to be a dreamer. He challenged us to think about what positive friction can bring to the table, and the value in the messy space between 'fear' and 'assimilation'.
Confidence and vulnerability
Many speakers spoke about the importance of projecting calm confidence, especially in times of change. However, there was also a lot of talk about the need for vulnerability. We questioned this tension, and asked how you make space for both.
Prioritisation and intent
With so many demands on our time, there were discussions on how we juggle all of these requirements and when we should just drop balls. Intentional leadership was a common theme throughout the two days. But how do we find the time to set intent when we are so busy?
Communication and common languages
James Stevens from Sky spoke about the importance of presenting back a clear vision of change, so you can take others along on the journey with you. He outlined that understanding and empathy play a clear role in ensuring effective communication.
Alberta Soranzo from Vodafone Business spoke about the importance of understanding cultural norms in different countries, in order to effectively engage with our global teams. We were also reminded about the importance of finding common languages with our cross-functional partners. Holly Habstritt Gaal from DuckDuckGo gave practical advice on adapting the names of design tools, making them more accessible across the organisation.
We had an important reminder from Lisa Welchman about our responsibility in making safe and inclusive design decisions. We examined the timeline of innovation and their accompanying safe protocols and governance, giving a practical framework to empower ourselves.
Understanding your leadership style
We are increasingly becoming aware that there are many flavours of leadership. We directly looked at one example of this in Nicola Ryan’s talk on Quiet Leadership, and how a balance of different leadership styles is really important.
Change comes at different speeds. We heard about the challenges of making change in large organisations, but were reminded of the importance of speed where possible from Chris Pearce....
For those that couldn't make Leading Design London 2022 in person, there is still a chance to get exclusive on-demand access to all the keynotes, short talks and panel discussions with our video access package. Enjoy!