Back in 2019 we surveyed over 400 designers working in different sectors across the world. Our aim was to investigate the state of design at the time, and to determine under what conditions design could be most successful. We uncovered some fascinating insights into the effectiveness and successful implementation of design within organisations.
It’s now 2026. Covid affected us all hugely, and AI is changing many aspects of how we work. It’s time to take the temperature again. Once more we’d like to investigate the state of design and uncover the crucial factors that make design effective in today’s world.
To that end we’d love your help in filling out the Design Effectiveness survey.
If you’re a designer or design-adjacent (researcher, developer, product owner, etc) or simply have opinions about design, then you’re welcome to join in. It should take no more than 7 minutes, it’s easy to answer, and none of the questions are mandatory, so feel free to skip any that feel confusing or irrelevant.
Take the Design Effectiveness survey now
We’ll share all our findings later in 2026, including an advance view for attendees of Leading Design.
