Learn the Design Sprint process from its creator, Jake Knapp. The Design Sprint is a method for answering big questions quickly. It’s a greatest hits of design thinking, Lean Startup-style business strategy, innovation, behavioural science, and more, packaged into a battle-tested method any team can use. In this fun, fast-paced, hands-on workshop, you’ll learn by doing as Jake leads you through a complete sprint—super-compressed into 1 day.
15 Oct, 2018
Barbican Centre, Silk Street, London EC2Y
9:30am - 5:30pm (Registration 8:45am)
Super Early Bird £415 + VAT Sold out
Early Bird £455 + VAT Sold out
Standard £595 + VAT Sold out
Full Price £695 + VAT Sold out

In this workshop, Jake will rapidly lead you through all five stages of the Design Sprint process, teaching how the various steps fit together and why and how they work. You’ll learn tips and tricks for facilitating a Design Sprint (whether it’s your first or 101st) and for incorporating these techniques into normal meetings. This is a popular event so we’ve allowed for a maximum of 100 places, there’ll be a fair few of us in the room so it’ll be lively.

You will learn

  • Lead a team through the Design Sprint process with confidence
  • Map out a challenge and choose the most important place to start
  • Identify crucial business and product questions to be answered in your sprint
  • Sketch a solution with confidence, even if you’re not a designer or artist
  • Make smart decisions without lengthy discussion
  • Choose the right prototyping method for your product or service
  • Conduct 1:1 customer interviews to test hypotheses before you invest months of work and millions of dollars
  • Integrate Design Sprint methods into your product development calendar—as well as your normal workday

The workshop format is activity-based. Jake won’t just talk at you—you’ll put paper to pen, work with others, and build muscle-memory for the sprint activities. And there will be plenty of time for Q&A, so you can learn from Jake’s experience running over 150 Design Sprints with teams at Google and some of the world’s most exciting startups, from consumer to enterprise, from hardware to software, and in fields from healthcare to retail to robotics to agriculture.


The workshop covers all five stages of the Design Sprint process:


In the first stage, the team creates a map of their service and chooses one target customer and one target moment to create a tight focus for the sprint. You’ll learn how to set a foundation for this map by setting an optimistic long-term goal and listing pessimistic sprint questions, as well as how to efficiently interview experts on your team.


Instead of group brainstorming (which often produces shallow, abstract ideas), the Design Sprint relies on individual work. To create concrete, detailed solutions, everyone sketches. Sketching is normally the exclusive domain of designers, but it offers a unique opportunity for every person on a team to put their solution on a level playing field. You’ll learn how to break down sketching to make it successful for every participant in your sprint.


Group decisions are a nightmare of sales pitches, arguments, and endless debate. The sprint uses structured decision-making to make the best of everyone’s expertise while shortcutting the baloney. You’ll learn how to coach your own team through making better, faster, more opinionated decisions.


The core of the sprint is the development of a realistic prototype in just one day. In the workshop, you’ll learn why this approach is so critical for businesses—and how to choose the right technique to prototype any product or service.


On the final day of every Design Sprint, the team tests their prototype with real target customers. You’ll learn how to structure these interviews to ensure you answer your team’s most pressing questions.

Jake Knapp

About Jake

Jake Knapp the New York Times bestselling author of Sprint. He spent ten years at Google and Google Ventures, where he created the Design Sprint process and ran it over 150 times with companies like Nest, Slack, 23andMe, and Flatiron Health. Today, teams around the world—from Silicon Valley startups to Fortune 500s to schools and governments—are using Design Sprints to solve big problems and test new ideas.

Previously, Jake helped build products like Gmail, Google Hangouts, and Microsoft Encarta, and nowadays, he’s writing new books and hanging around IDEO as a Visiting Fellow. Jake is currently among the world’s tallest designers.

Who Should Attend

  • Startup founders
  • Executives at large companies
  • Team leaders and managers
  • Product managers
  • Marketers
  • Designers
  • Engineers


Barbican Centre, Silk Street, London EC2Y

Based in the heart of the city, the Barbican has a truly enviable design status. A Grade II listed building, it is Europe’s largest multi-arts and conference venue and one of London’s best examples of Brutalist architecture. And with a refurbishment currently underway, we will be amongst the first to enjoy their soon-to-be-unveiled new conference wing.

This unique, historic venue, designed by Chamberlin, Powell and Bon, has always been a conversation starter. The Barbican exists to inspire people to discover and love the arts. It innovates with outstanding artists and performers to create an international programme that crosses art forms, investing in the artists of today and tomorrow. Over 1.8 million people pass through the doors every year, alongside hundreds of artists and performers from across the globe.


The Barbican is within walking distance from a number of London Underground stations, the closest being Barbican, St Paul’s and Moorgate. To plan your journey and for up to date travel information, visit the TfL website


The nearest train stations are Liverpool Street and Farringdon.


Bus Route 153 runs directly past the Barbican along Chiswell Street. The Barbican is easily accessible by bus from around the city; plan your journey using the TfL Interactive Bus Map


Cycle racks are available at the entrance to Car Park 5 and exit to Car Park 3 and helmets and equipment can be left in our free cloakrooms. The nearest TfL Bicycle Hire docking station is Silk Street. Plan your journey using the TfL Cycle Journey Planner


The Barbican is clearly sign-posted and has four car parks on Beech Street and Silk Street.