We’re all remote workers now. But is this just a brief blip or is it the shape of things to come? That was the question that dominated our fifth design leadership panel.
Despite the challenges, everyone was in agreement that the future of design work is distributed. As Emma points out: “It means we can have more diverse teams, people in my team have a chronic illness, for example. But also now I’m hiring, I’m able to talk to people all over the UK, all over the US and hopefully when we go back to normal, I won’t have to ask them to relocate to Austin or London, because that way we can hire the best people rather than the best people that live in a particular city.”
Looking at the trajectory of design, it seems like design may have finally earned its seat at the table. Holly said: “I’ve been fortunate enough to work at a lot of places that trust us, love us, want us involved. It doesn’t mean they understand what we do. So we still have to be super visible about where we can be a part of the conversation.”
But this doesn’t necessarily mean that designers need to become business people: “Just because you’re involved in the business doesn’t mean it has to be so commercial.” Jean said: “It’s not just about speaking business. It’s more about understanding the goals that your business is working towards and understanding how humans fit into those goals. For me, design is the process of reconciling the constraints of the business goals and the constraints of the human goals.”
Lola agreed: “If I define “commercially minded” in my mindset, I think people think that we mean “profit driven”. And it’s not. The way I define it is you need to understand how money works in your company.” Emma added: “Money is time. We’re always trapped in the line between scrappy quick-and-dirty research and rigorous research. But commercially we have to think about how quickly can we deliver good enough insights that help us de-risk the decisions that the teams are making.”
Playing devil’s advocate, Jeremy asked if design systems might make designers obsolete—are we creating the tools of our own destruction? Holly started the defence: “No, I think we’ve started to position ourselves more upfront in the strategy piece and less on production. I always make sure that the strategy problem-solving skillset that we have is seen and valued and used in the right conversations at the right time. Then I think we’ll have no problem.”
But looking further ahead to ten years from now, might a robot be doing your job? Emma doesn’t think so: “As designers, we should also be doing research or listening and talking, and I think you just really can’t replicate that with a robot.” Lola acknowledged: “There are many, many jobs that no longer exist today that our parents would have felt were permanent as recently as 30 years ago. So that’s a human problem, not a design problem.”
Jean added: “I don’t know that we’ll ever get completely made obsolete as designers, but I think our roles may shift and our roles have shifted already and they’ll continue to shift. And it may be that we become the trainers of the engines, that we define the framework or the rules within which the AIs function to meet certain goals and design certain products. But I think there’s probably always some sort of a problem-solving goal-setting job there for us.” Lola warned: “The one thing that I think is speeding up our lack of value is our lack of willingness to engage with future tech. If we become the resistance, we make ourselves irrelevant. But if we are able to continue to be a bridge between the tech and the individual, then there’s a role for us in all futures.
Finally, Jeremy asked where the panelists might see themselves in 15 years time. This is when the conversation doubled-back to remote working. Holly said: “I hope that we can see this as an opportunity, that we’ll think of it as normal maybe 15 years from now, shifting away from having to hire people in expensive cities and thinking about other parts of the world where there’s also very talented people. Maybe we’ll be able to be a little more inclusive and ethical as a result.” Jean concurs: “I think this greater degree of flexibility that we’re seeing; I’m really hoping that that will stick. It may enable people to work later on into their years because there will be a better ability to live where you want.”
Emma also pointed to the happy confluence of two trends: remote work and an ageing population: “This sort of more remote distributed working will enable people to maybe dial down work if they’re getting to the age where they want to think about spending less time at the work and maybe be able to enjoy their lives more.”
Where do you see design heading in the next 15 years? We’d love to hear from you. Head over to the Clearleft timeline and send us a postcard. Let’s imagine it’s 2035… How do you hope the practice of design will have changed for the better?