Washington D.C.-based Razoo.com encourages philanthropy and raises money through online donations for thousands of nonprofits across the U.S..
In September, Clearleft began a phased project resulting in new branding and a more engaging homepage with clearer messaging for their main site and Minnesota-based sister site, GiveMN.org. Their launch was celebrated with a Give To The Max fundraising drive for the nonprofits of Minnesota, which saw $14 million raised through the new site in just 24 hours!
Feedback for the homepage redesign has been overwhelmingly positive. We’ve now started work to improve the user experience of the rest of the site including the donation process, and look forward to seeing this further increase the effectiveness of the site over the coming months as this is rolled out.