There’s an old Spanish proverb that translates roughly to the saying ‘the cobbler’s children have no shoes’. Meaning that someone with a specific skill is often so busy assisting others that their own affairs go unattended. A classic and frustrating conundrum.
And it seems that we are that cobbler. Or at least we have been (in terms of the Clearleft brand and our website, of course).
Over the past couple of years, it has become increasingly (and uncomfortably) obvious that the way we present ourselves doesn’t truly reflect who we are and what we have become.
We’ve outgrown our brand, and our own online presence has been unloved - we need it to do so much more for us now. As the years have gone by, we’ve changed. We’ve shifted direction. We’ve grown. We’ve matured and we’ve hired new people with new skills. We’ve started working on new ventures and grown new departments. So not only have we outgrown our old shoes (the old website), but we need something that’s fit for purpose, that we can grow into….
With confidence and conviction, we can say that we are good at tackling other people’s ‘thorny digital problems’. The trouble is, or was, that we haven’t been much good at facing up to and finding the time to tackle our own.
Lots of things, as it turns out. In fact, all the things we do for our lovely clients. Lots of research and discovery, getting to grips with some home truths, working out the way ahead, together.
Over the next few weeks, we’ll be sharing insights into some of the challenges we’ve faced as part of this journey on the blog.
Stay tuned and keep your eyes peeled.
Read the next blog post about the new site and rebrand: Technical debt and refactoring by Charlotte Jackson