This one-day Masterclass shares Studio D's approach to generate inspired, prioritised insights, and ensure consistently high quality deliverables. The event is lead by Studio D Founder, Jan Chipchase and draw on over a decade's experience of running projects for commercial, start-up, nonprofit and government clients.
9 May, 2019
38 Pentonville Road, London, N1 9HF
Early Bird $835 (inc VAT and taxes)
Standard $985 (inc VAT and taxes)


The workshop combines focussed talks, hands-on activities and group discussion, with plenty of unique support material. Each workshop is limited to twenty attendees.

Lite lunch and refreshments are provided.


Sessions are highly interactive and draw on Studio D’s and the attendees experience of sensemaking for impact with corporate, start-up, non-profit and government clients.

Attendees will learn the art and science behind the Studio D sensemaking process to deliver lasting results, including:

  • The sensemaking mindset
  • Understanding what makes an optimal sensemaking space
  • Identifying missing team skills and domain knowledge
  • Effective cross-cultural team dynamics
  • Identifying and mitigating cultural and cognitive biases
  • Finding the right balance between data, sensemaking and application 
  • Handling sensitive data and legal issues
  • The fundamentals of storytelling and when to apply them
  • Minimising inappropriate use of findings
  • Effective use of frameworks
  • Transitioning from a data wall to a report wall—the basis for reporting
  • Team and client psychology
  • Working with clients in field, during the handover and following through
  • Working with quantitative and data science teams
  • Why, when and how to engage the media 


  • Understand how to structure and run sensemaking to bring the best out of the team
  • Generate relevant, meaningful and prioritised insights
  • Avoid costly mistakes
  • Build a knowledge base that stands the test of time
  • Ensure maximum impact on the project and organisation

While Sensemaking For Impact can be attended as-is, attendees will gain more from the day by first attending the Field Study Fundamentals masterclass.

Bookings are handled directly by Jan Chipchase at Studio D - as such bookings are subject to their ‘small print’.

Studio D

About Jan

Jan is the founder of Studio D and has unparalleled experience of running international field work projects, to inform and inspire design, strategy, brand and other corporate operations. He regularly consults Fortune 500 corporations, startups, nonprofits and governments, from product teams in the trenches up to the C-suite. He also wrote, designed and published The Field Study Handbook, that has been described as “The canonical classic reference for cross-cultural research”.

Previously, Jan was Executive Creative Director at innovation consultancy frog, and Principal Scientist at the Nokia Research Center Tokyo.

He has taught at many of the world’s leading academic institutions, including Stanford, MIT, IIT and Tokyo University, and his work is regularly covered in publications such as The New York Times, The Guardian, Die Zeit and The Economist.

Who Should Attend

The workshop is for anyone creating products and services for users, consumers and constituents, including: designers, researchers, insights and innovation teams, in agencies, in-house, local and central government.

Past attendees hail from many of the vibrant players in the markets we’ve run them, for example in the US this includes Adidas, Airbnb, Apple, Google, Microsoft, Lyft, Nike, Shopify, Twitch and Uber, most of the major consultancies and numerous independents.


38 Pentonville Road, London, N1 9HF