- 30 May, 2018
- 38 Pentonville Road, London, N1 9HF
|Standard Ticket||£545 +VAT|
Morning Session: The Art and Science of Understanding
The morning session takes a systematic look at how we make sense of the world, focuses on what you bring to the table, and how this maps to project and organisational needs.
What you’ll learn:
Through discussion and exercises, you’ll learn how field studies can inform and inspire your project and provide competitive advantage to your company. Discover how to generate high quality insights, and unpick what it takes to have a lasting influence on your organisation.
Afternoon Session: The Art and Science of Running International Field Research Projects
The afternoon session will reveal how to use international field studies to identify growth opportunities beyond traditional markets, and how you can structure and run a successful international field study project.
What you’ll learn:
Through practical activities and insights, you’ll learn how to use field studies to help your organisation effectively operate anywhere in the world, with maximum impact on local and global markets.
You’ll discover the trade offs, expensive mistakes and common PR failures when addressing new markets, and tips on how to avoid them based on practical examples from Jan’s years of experience in the field.
Further details about what you’ll cover in the workshop sessions, including contextual information about field study research, can be found via the booking page here.
Bookings are handled directly by Jan Chipchase at Studio D - as such bookings are subject to their ‘small print’. Details can be found via the Tito booking page here
Jan is the founder of Studio D and has unparalleled experience of running international field work projects, to inform and inspire design, strategy, brand and other corporate operations. He regularly consults Fortune 500 corporations, startups, nonprofits and governments, from product teams in the trenches up to the C-suite. He also wrote, designed and published The Field Study Handbook, that has been described as “The canonical classic reference for cross-cultural research”.
Previously, Jan was Executive Creative Director at innovation consultancy frog, and Principal Scientist at the Nokia Research Center Tokyo.
He has taught at many of the world’s leading academic institutions, including Stanford, MIT, IIT and Tokyo University, and his work is regularly covered in publications such as The New York Times, The Guardian, Die Zeit and The Economist.
Who Should Attend
This event is for product teams, designers, researchers, insights teams, in agencies, in-house, local and central government. People who are curious about human interaction, and their place in the world.
The afternoon session is particularly suited to anyone currently working with (or planning to work with) international teams: managers, founders, creatives, project managers. Anyone tasked with understanding international customers.
38 Pentonville Road, London, N1 9HF