An online masterclass with Radhika Dutt - author of 'Radical Product Thinking'
Date
1-3 Mar, 2022
Location
Online via Zoom
Time
10am - 12pm EDT / 3 - 5pm GMT
Tickets on sale now

Methodologies such as Lean and Agile help you use iteration to innovate faster - they give you speed - but they don’t tell you where you need to go. ‘Product diseases’ arise when people in teams move fast, but in different directions. Speed alone isn’t enough. The Radical Product Thinking model gives direction to your speed. 

Across three online sessions with Radhika you’ll discover how to apply ‘Radical Product Thinking’ to align your team, systematically translate vision into action and innovate smarter:

Session 1: Vision - Envisioning change

In this session, we’ll start by diagnosing product diseases and discuss how to overcome or prevent these diseases by taking a vision-driven approach to building products instead of being iteration-led.

We’ll challenge the conventional wisdom that a vision must be broad and a BHAG (Big Hairy Audacious Goal). You’ll craft a Radical Vision Statement for your product, and in the process, you’ll answer profound questions that help you align the team. 

Session 2: Strategy

Through hands-on exercises, you’ll develop a comprehensive strategy to translate your vision into action. Product strategy means asking the following four questions with the mnemonic RDCL (pronounced “radical”):

  • Real pain point: What’s the pain that triggers someone to engage with your product? 
  • Design: What functionality in your product solves that pain? What’s the look and feel that your users need as they engage with your product and what’s the brand voice they need to hear?
  • Capabilities: What capabilities do you need to deliver on the promise of the solution? 
  • Logistics: How do you deliver the solution to your users? How do you price it, deliver and support it? 

 Session 3: Translating vision & strategy into action

In this session you’ll learn how you can use your vision and strategy in everyday decision-making and prioritisation. Using a simple but powerful 2×2 framework, you’ll balance progress toward your long-term vision while managing the reality of short-term business needs. You’ll learn to use this as a powerful communication tool to align your team and leadership. When priorities are handed down from above, they can seem arbitrary to individuals. This workshop will make prioritisation discussions more productive and less contentious, helping you secure the buy-in you need. 

In the last part of this session, we’ll cover hypothesis-driven execution and measurement and how we can integrate Lean and Agile techniques for execution with Radical Product Thinking. Finally, instead of relying on popular metrics which come with assumptions that may not be right for your business, we’ll cover how you measure success in the Radical Product Thinking way by deriving your metrics from your vision and strategy.

Radhika Dutt 1

About Radhika

Radhika Dutt is the author of ‘Radical Product Thinking: The New Mindset for Innovating Smarter’. She is an entrepreneur and product leader who has participated in four acquisitions, two of which were companies that she founded. She advises organisations from high-tech startups to government agencies on building radical products that create a fundamental change. 

Radhika is currently Advisor on Product Thinking to the Monetary Authority of Singapore, Singapore’s financial regulator and central bank. She also teaches entrepreneurship and innovation at Northeastern’s D’Amore McKim School of Business. She serves on the board of the Association of Product Professionals and the independent publisher, Berrett Koehler. A graduate from MIT with an SB and M.Eng in Electrical Engineering, Radhika speaks nine languages and is currently learning her tenth.

Who Should Attend

  • Product designers and their peers working in Agile delivery teams, especially at medium/larger enterprises.
  • Product or design leaders, who would like peers and senior stakeholders to better understand the strategic capabilities they and their team can bring to the wider organisation.

Where

Online via Zoom

The masterclass consists three sessions each two hours in duration. Your ticket includes a free downloadable copy of Radhika’s book.