In this ever-changing world in which we live in
“Have humans ever had to change up what they do as fast and often as we do? Our craft exists in a never-ending state of flux. It won’t settle down for a while, if ever.”
Ben questions whether this is putting up a barrier between us and our clients, and wonders…
“Who’s not encountered a client who’s uncomfortable with [insert latest web trend]? Who’s not had a colleague who just can’t see how something will change their work?”
With this thought in mind, Ben sugests…
“I’d like to propose a new attitude to our clients and colleagues who struggle to keep up; they need us to keep them going sometimes. Thinking about them empathically, as we would our users, offers us a more collaborative mindset.”
If you’d like to follow all of thoughts over the coming year, check out the Clearleft Pastry Box page.